Customers
The individual(s) who benefit from the output. It is recognised that the transformation output may be negative for some customers and positive for others.1 For CATDOG, the perspective is on the benefit from the Gestalt (G) viewpoint introduced below. Additionally, we do not allow transformation on the viewpoint, and exclude transformations like,” ‘80%’ perceived the workflow as benefitial. We want 90% to perceive it so.” These are two system transformations: a system of the 80%, and a system for the 90% (to improves upon the 80%).