Ideation with ABCD - Stretch Goals

Stretch goals
Documentation
Stretch Goals
Near Reach Goals
Author

F. Patel

Published

February 20, 2025

Goal Setting: Near Reach and Stretch Goals

The workflows for ABCD can help address the Stretch Goal Paradox. Sitkin, Miller and See (2017) These are resources for future iteration and deferred until the near-reach goal is identified and attained.

Stretch vs ‘near-reach’ Goals

A successful implementation can be adopted by @ENGINEERING ABCD and extended to manage journeys for the @SEEKER who also faces an information overload navigating opportunity and goal-setting.

Refine Assertions and Deferr stretch goals
Figure 1

ABCD can help address the Stretch Goal Paradox with a feedback loop ensuring that resources are in place to enforce iterative goal setting, so the practitioner attempts the goal when on the right loop.

References

Sitkin, S., Miller, C. and See, K. (2017) “The Stretch Goal Paradox,” Harvard Business Review, Feb 2017. Available at: https://hbr.org/2017/01/the-stretch-goal-paradox.